Artworks come to life at "Impact 2017 - A Greater Spectacle"
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Admire from afar or be an active part of 54 grand masterpieces incorporated in the fifth annual Art and Creative Technology graduation exhibition at the Art Gallery, Chancellor Hall, UBD.

Impact 2017 - A Greater Spectacle is an art and design showcase that provides a platform for Bachelor of Art graduates majoring in the Art and Creative Technology programme to contribute their creative talents through innovative art and design projects. From personal struggles, loss of loved ones to social and cultural issues as well as Islamic art, each art project in the exhibition tells a unique story told through paintings, murals, sculptures, photos, video games, product designs and media installations. Some installations are interactive, allowing visitors to be a part of the artistic expression. One particular exhibit even comes to life through augmented reality.

The exhibition was officiated on 12th April 2017 at the lobby of the Chancellor Hall by UBD's Assistant Vice Chancellor (Global Affairs) Dr Joyce Teo Siew Yean. Also in attendance were Dato Paduka Hj Idris Hj Abas, Assistant Vice Chancellor (Research & Innovation) Dr David Koh, Dean of Faculty of Arts and Social Sciences (FASS) Dr Hjh Asiyah Hj Ahmad Kumpoh, Principle Officers of UBD and sponsors.

During the opening ceremony, Dr Joyce Teo Siew Yean pointed out that the creative economy is not only a rapidly growing sector of the world economy but also a highly transformative one in terms of income generation, job creation and export earnings. She quoted the UNESCO website which said between 2002 and 2011, developing countries averaged 12.1 percent annual growth in exports of creative goods.

"I would like to encourage the Art and Creative Technology programme to continue their pursuit in making this programme unique and multidisciplinary," she added. "Where each piece of work can also bring in the collaboration from other perspectives such as engineering and entrepreneurship for example."

Impact 2017 - A Greater Spectacle promises to be the largest and most expansive Spectacle Exhibition yet, a culmination of the journey of these 54 student artists and designers over the past four years of their Art and Creative Technology study in UBD. Not only reflecting the spirit of creative thinking, their projects answer the call of a collective responsibility towards illuminating topics such as spiritual values, natural beauty, ethical values, personal suffering and growth, social issues and cultural heritage. Other themes include animal protection, cultural diversity, education, family values, traditional crafts and abstract expression.

A collective presentation, Impact 2017 - A Greater Spectacle displays a part of what defines an individual, place, time, culture or society. Each artwork represents a focus on a social issue or concern about what constitutes a work of art as an aesthetic object.

The exhibition will open to the public starting on Thursday, 13 April 2017 and will conclude on Saturday, 20 May 2017. Gallery hours are from 9am to 7pm Monday through Thursday and Saturday, and the Art Gallery is closed on Friday and Sunday.

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